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The team

Javier Martín

Partner / Creative Director

Pato Retali

Partner / Strategy Director

Josefina Garignani

Art Director

Paula Quiroga

Account manager

Gonzalo Savino

Account manager

Sol Romeo

Community manager

Andrés Rule

Designer

German Aloi

Designer

Mica Morales

Designer

Nahir Miner

Researcher

Ignacio Fillad

RR HH.

Sofía Bordón

UE. Account manager

Maca Guardiola

Designer

Julieta Piffaretti

Community manager

Florencia Oviedo

Creative / Content creator

Agustina Deis

International editor

Sofía Anton

Account manager

Laura Alonso

Designer

Victoria Marinelli

Community manager

Agostina Garro

Designer

Internship program

Manuel González Samso

Services

Transforming what you want in what you need.
Comunication is far more than once off actions in search for selling products or achieving a bunch of "likes". Everything begins with conceiving your brand as an expanding ecosystem, with interconnected networks through which it can broadcast so much more than just a single channel. Building a brand and planning your communication is thinking your business in a strategic way.

THINKING:
In a context of overstimulation and so many channels through which a brand can reach its audience, thinking the strategy of communication in advance will make the difference.

Consulting, creativity and strategic planning. 

The most important part. Defining your goals , audience, values and visual identity in search for the right positioning
The identity. The name of your brand is key issue in its image. Thinking about it, implies a deep analysis of the market, audiences, context and the business from inside.

The way. Every goal will be achieved through a plan. Elaborating an adecuate strategy, with a prior process of analysis, reconsideration, studies and investigation.

The store. Rethinking the way we sell. Every communication of a brand towards its audience needs a marketing approach, accompanied by a set of actions that will allow to make the difference.
The network. Nowadays, the digital communication strategy is key issue for reaching the audience through social networks. Planning and making the strategy come true with previous knowledge of the stakeholders.
The looks. Every brand needs to define how it will build its visual identity. Establishing the ideal image that the brand will transmit in each space.
The brand itself. Talking about brand design is builing the visual identity, which means to develop the brand essentials. This must be portrayed on every further communication decision and it will last in the audience's minds.

ACTING:
A successful communication does not only mean having a plan, but also knowing how to make it happen. The further hone of your brand entails a set of well excecuted actions to captivate the minds of your audience.

Managing, performing and attracting the target audience. 

The message. Creating communicational content, matching the brand goals and focused on the needs of the audience. Definition of the brand's voice and tone.
The website. Front and backend, Q&A, testing and implementation. Building a space that captures the essence of the brand.
The lead role. Transforming the experience of the user into a pleasant and intuitive process, with a trail that is marked by the brand goals.
The service. Developing tools that ease and help in the customers journey. Useful solutions that meet the requirements.
The attraction. Art, branding, design and visual experience. Transmiting the brand beyond words. 

The experience. When the customer reaches the physical store, it must be a pleasant experience. Thinking about how their journey will be is very important, this will define how they will feel about your brand.

Clients

Aconcagua Software Factory
Pi Prestaciones Informáticas
Quick Energy
Ag2 Technology
Wevent
Santa Julia
Bodega Piattelli
Bodega Zuccardi
Bodega Margot
Bodega Lagarde
Bodega Speri
Máximo Wines
Mala Racha Wines
Cepas Elegidas Winery
Fondo Vitivinícola Mendoza
Gancia
Alto Molino Wines
Azcarate y Marra
Dupin
Colbo
Fundación Notti
Peso Netto

Bacardi
Luigi Bosca
Otero Ramos
Ovolatina
Villa Magna
Villa Olga Wines
Ford Meschini
Volvo Meschini
Land Rover Meschini
Polaris Meschini
Triumph Meschini
Inca Crossfit
Crossfit Koi
UP! Life
Andes Trail
GProsoft
Club Andinista Mendoza
Racconto S.A.
M&M
Chiringuito
Ground
Mutual 21 de setiembre

Medimas
Mañana Seguros
Clínica de la mujer
I.M.P.S.A.
Jaben Construcciones
Transportes Caccia
E-city
Constructora Mitre
Gruas Lopez
Clement & Rico
Remax
Mineraltraker
Expofood
Almacen Cervecero
Lérida
Gourdvid
Loscano Vineyards
Ares Argentina
Dra. Eugenia Genest
Bisnext
Inmove
Martin Orozco

Jugos Jack
Golosinas Jack
No Te Olvides Restaurant
Tiendas Dibujitos
Le Bourget
Red Minicosto
Pga
Pueblo Del Río
Urban Station
North Yard Analytics
Fundavita
Dalberg
Escuela De Cine
Fundación Gutenberg Mendoza
Fundación Grameen
Endeavor
Jungle
Solhé
Estudio Terrasol

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@ruleretali